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Are you ready for brand-new BIAB™? BIAB™solutely!
You asked. We created. Introducing 10 brand-new original BIAB™ shades to TGB’s ever-growing collection of gel nail essentials — including sheers, glitters, and full-coverage classics. We've taken some of our most popular TGB gel colours and transformed them into BIAB™ staples — including Au Naturel, Piña Colada, Oyster, and Diana. And the red cherry on top? LOVE, inspired by Candy — a revolutionary red BIAB™, just top-coat and go. P.S. The Extreme Shine Top Coat is the perfect match for an ultra-glossy look, but you can choose any of our top coat formulas to finish your builder gel sets.
WHAT IS BIAB™?
Perhaps you’re new to the world of builder gels? Allow us to give you a whistlestop tour on why this innovative product has earned a cult status in the nail industry.
Invented by The GelBottle Inc, Builder In A Bottle™ — or BIAB™ as it’s known for short — is the original builder gel on the block. Accept no imitations and remember, if it’s not TGB, it’s not BIAB™! Incredibly strong and supportive, BIAB™ works to protect your client’s sets from chips, breakages and damage. Our Original BIAB™ range includes a built-in base coat, so applies directly to the nail to save you precious appointment time. Applied in multiple strengthening layers, this groundbreaking formula can even mimic the apex of the natural nail to support the stress area. The result? Longer and stronger nails from the very first application... those are the results your client’s will fall hand over heel for! We’ve not even got to the best part yet! Being incredibly versatile, TGB’s BIAB™ is a great all-rounder for nail techs, making it a must-add to your business. Keen to learn more? Book the BIAB™ Natural Nails course at TGB Academy to master your craft.
FROM OUR FOUNDER
“The two most important things at TGB are our community and our innovations — of which BIAB™ is our biggest success. For this latest launch, we went to our community to hear what they wanted, and I am beyond excited to bring this new lineup of 10 BIAB™s.”
“Love — our revolutionary red BIAB™ — reduces service time with no need for a colour on top (and we know how popular red manis are), and our new creamy off-white BIAB™, Bella, doesn’t require a base coat. I'm especially proud we’ve not only listened to colour and finish requests, but really considered our community’s time and investment. As a nail tech myself, I truly understand how valuable that is.”
- Daisy Kalnina, Founder & CEO of The GelBottle Inc.
EXPLORE THE NEW TGB BUILDER GELS
As requested by you, our loyal customers, our new release of 10 iconic builder gel shades has everything you wanted. Thought you’d seen sheer shades? Think again! Prepare to meet our sheerest shades to date; Bella, Cutie, Charm and Hunny. These sheer BIAB™ colours can be used sheer or built-up, making the perfect choice for natural mani-pedis and saving you valuable appointment time, needing nothing more than a top coat.
For those clients who prefer a more pigmented, full coverage finish, our classic additions should be next on your kit shopping list. From Bunny — based on our best-selling gel shade Piña Colada — to Love — our first-ever red BIAB™ — these highly sought-after nail colours will become instant top picks for your clients.
No kit is complete without a selection of shimmering, eye-catching shades. So, consider this your sign to give your collection an upgrade with four BIAB™ glitters; My Boo, Angel, Sugar and Queen. These iridescent builder gel shades give an instant pick-me-up to a natural set.
DAISY’S TOP PICKS
While we don’t like to pick favourites, we couldn’t resist asking our founder — Daisy — for her can’t-live-without key shades from the collection... we just knew you’d be curious! So, if you’re looking for the must-have shades to add to your kit, these are the ones to buy...
LOVE —our first red BIAB™, inspired by TGB gel colour Candy. The classic red mani never goes out of style, and for good reason! Get more out of your day and maximise your bookings with an ultra-speedy builder gel red manicure. Simply top-coat and go. This is one shade you won’t want to be without.
SUGAR — A sweet baby pink BIAB™ with white and silver glitter. Look familiar? We brought this back from our much-loved 12 Days of BIAB™ Collection (previously known as Sugar Rush), it was too good to keep on the sidelines.
CHARM — A cool mauve builder gel inspired by TGB gel colour Au Naturel. The perfect nude nail match for mid-toned skin.
What are you waiting for? Explore every Builder In A Bottle™ and shop the full collection now to take your kit from A to BIAB™.
Want to learn more about our builder gel offering? Check out our blogs on HEMA-Free BIAB™ and finding the right gel for your clients.
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